Our philosophy

Let's walk the talk !  

In Kenya 51% of GDP comes from agriculture. The major part of this sector is hold by smallholder farmers who often own around 1 acre and are living at or below the poverty line. A lot of discourses in policy and research claim that one can lift theses smallholders out of poverty by increasing their productivity. However, only little is done beyond the talk.

We believe that there are plenty of smallholders who with slight productivity gains can start commercializing their products, access markets and make small benefits which if reinvested into agriculture will be able to boost the Kenyan  agricultural sector. Jolly Poultry wants to walk the talk, and brings improved chicken, namely Kuroilers, to smallholders at the edge of commercialization. To make the new breed accessible to anyone, we sell any quantities, even very small ones unlike other chick providers in Kenya.

We are convinced that developing countries can move development forward without depending on aid, but depending on markets. We therefore see ourselves as a social enterprise : relying on market demand to tell us what makes sense and what not. But beyond our own benefits, we strive to providing a product to smallholders that can bring them more income at a very fair price. We offer free training to any smallholder who decides to get chicken from us, so that these smallholders can truly benefit from having an improved breed. Also, we understand the importance of  capacity building of those smallholders who do not yet have chicken. Therefore we offer on farm, hands on poultry farming training at very affordable price.

Jolly Poultry is a very young company, but with a big vision. We are convinced that with the growing Kenyan economy, the market for poultry products will remain growing, and therefore our smallholders should be able to sell their products without problems to local markets. Nonetheless, we hope that in the medium term we will not only provide improved chicken to smallholders but unlock the market for them, i.e. making sure that those smallholders who increase in scale will have outlets for their products.